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Rebuilding a complete visual identity for a general trading company in Dubai (Afkar almustaqbal), including a new iconic logo with the company name in Arabic and English, as well as business cards, letterhead, seal, etc., all aligned with the client’s vision.
Client : Afkar Al Mustaqbal (Dubai)
Date : Desember, 2022
Category : Rebranding
The logo icon is created by combining the form of a lamp, symbolizing ideas, with the shape of an eye that represents a vision for the future and enlightenment. This design is particularly fitting as the company’s name, “Afkar almustaqbal,” translates to “Ideas of the Future” in Arabic. The surrounding lines of the icon can be interpreted as eyelashes or rays of light emanating from the lamp. The eye design is derived from the letter Q in the font used to write the logo.
The company logo is designed to be simple, modern, and memorable, combining two styles: an iconic logo and a wordmark logo. A bold and clear font has been customized for both Arabic and English text, setting the company apart from its competitors. For the Arabic portion, the ‘Changa’ font was used, while the ‘AvantGarde Bk BT’ font was chosen for the English text. A lively color palette was selected to reflect the company’s modern vision and distinguish the brand, conveying innovation and future-oriented ideas.
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