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Designing a unique and impactful logo for a full-service digital marketing company based in Jordan, reflecting the company's brand identity and core values. In addition to the logo, we are also crafting a professionally designed business card that complements the brand's visual identity and leaves a lasting impression on clients and partners.
Client : Injaz company (Jordan)
Date : January 19, 2024
Category : Logo Design
We worked on integrating the company name “Injaz” in Arabic with a paper clip symbol, along with making subtle adjustments to the fonts used to write the company name next to the logo in both English and Arabic. The letters were carefully modified to create a visual connection, giving the name a shared character in both languages.
The paper clip was chosen as the symbol for the company logo due to its simplicity and familiarity. Though modest in appearance, the paper clip can adapt in various ways to perform different functions, often beyond its original purpose, symbolizing flexibility in achievement. It is a constant presence on desks, helping to organize scattered papers—the final step in completing any task. When the work is done and it’s time to tidy up, the paper clip is essential for gathering everything together.
The concept of “gathering” was particularly compelling in selecting this symbol, as it evokes the idea of teamwork and collaboration, where the team comes together to successfully accomplish the task at hand.
We are excited to take on the challenge of building your brand, ensuring it stands out from the competition and delivers outstanding results.